Privacy policy

Willmere 74 Marylebone Lane, London, W1U 2PW, United Kingdom Customer Service: contact@willmere.shop

Last updated: 19 July 2026

This Privacy Policy describes how Willmere ("we", "us", or "our") collects, uses, discloses, and protects your personal information when you visit or make a purchase from willmere.shop (the "Site"), in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our Site, you agree to the collection and use of information in accordance with this policy.

1. Data Controller

Willmere is the data controller responsible for your personal information.

Address: 74 Marylebone Lane, London, W1U 2PW, United Kingdom Email: contact@willmere.shop

2. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse, we also collect information about the individual web pages you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

Cookies: small data files placed on your device or browser, which include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit www.allaboutcookies.org
Log files: track actions occurring on the Site, and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps
Web beacons, tags, and pixels: electronic files used to record information about how you browse the Site

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your:

Name
Billing and shipping address
Payment information (including credit card numbers — processed securely by our payment provider)
Email address
Phone number

We refer to this information as "Order Information."

When we talk about "Personal Information" in this Privacy Policy, we are talking about Device Information and Order Information.

3. How We Use Your Personal Information

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you
Screen our orders for potential risk or fraud
Provide you with information or advertising relating to our products or services, in line with your preferences

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

4. Legal Basis for Processing (UK GDPR)

We process your Personal Information under the following legal bases:

Performance of a contract: where processing is necessary to fulfil your order and provide our services to you
Legitimate interests: for fraud prevention, Site improvement, and direct marketing, where these interests are not overridden by your rights
Consent: for certain cookies and marketing communications, which you may withdraw at any time
Legal obligation: where we are required to retain or disclose information to comply with the law

5. Sharing Your Personal Information

We share your Personal Information with third parties to help us use it as described above. For example, we use Shopify to power our online store — you can read more about how Shopify uses your Personal Information here: www.shopify.com/legal/privacy. We also use third-party payment processors to securely handle payment transactions.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

We do not sell your Personal Information to third parties.

6. Cookies and Tracking Technologies

We use cookies to operate and improve our Site, remember your preferences, and understand how visitors interact with our content. You can manage or disable cookies through your browser settings; however, please note that some parts of the Site may not function properly without them.

Where required, we will request your consent before placing non-essential cookies on your device.

7. Behavioural Advertising

We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's educational page at www.networkadvertising.org/understanding-online-advertising.

You can opt out of targeted advertising by:

Adjusting your preferences directly within your account settings, if applicable
Following the unsubscribe link in any marketing email we send you
Adjusting your browser or device settings to limit ad tracking

8. Data Retention

We retain your Order Information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law (for example, for tax, accounting, or other legal requirements).

9. International Transfers

Some of our service providers may be located outside the United Kingdom. Where this is the case, we take steps to ensure your Personal Information receives an adequate level of protection, including the use of appropriate contractual safeguards where required.

10. Your Rights Under UK GDPR

If you are a UK resident, you have the right to:

Access the Personal Information we hold about you
Rectify inaccurate or incomplete Personal Information
Erase your Personal Information, in certain circumstances
Restrict or object to our processing of your Personal Information
Data portability, to receive your Personal Information in a structured, commonly used format
Withdraw consent at any time, where processing is based on consent
Lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator, if you believe your data has been mishandled

ICO contact details: Information Commissioner's Office Website: ico.org.uk Helpline: 0303 123 1113

To exercise any of these rights, please contact us at contact@willmere.shop.

11. Children's Privacy

Our Site is not intended for individuals under the age of 16. We do not knowingly collect Personal Information from children. If you believe we have inadvertently collected information from a child, please contact us so we can promptly delete it.

12. Data Security

We implement reasonable technical and organisational measures designed to protect your Personal Information from unauthorised access, loss, misuse, or alteration. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated "Last updated" date.